Our Story
Built after a stock count was wrong in two places
Selz started after a store owner told us her register and her website showed two different inventory counts for the same product, and a customer ordered something that was already sold. We build the software that keeps one count, everywhere.
2024
Founded
10+
Retailers deployed
6
Core capabilities shipped
Kissimmee, FL
Headquarters
How we think about the work
An independent retailer doesn't need more apps — it needs one system tuned to how a sale actually moves across the register, the website, and the stockroom.
Every deployment starts by shadowing the counter staff, the buyer, and the owner, because each of them needs the system to work differently.
Who we build for
General stores, boutiques, and specialty retailers running anywhere from a single storefront to a multi-channel operation.
If your business runs on a register that doesn't talk to your website, we're built for exactly that transition.